Responsibilities

• Lead US GTM planning, strategy and execution for TMT, aligned to firm and sector growth priorities
• Lead end-to-end campaign management (planning, strategy, launch, execution, optimization, and measurement)
• Partner with cross-functional teams to build and activate integrated GTM campaigns
• Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation
• Collaborate with Content Marketing, Digital Marketing and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel
• Leverage voice-of-customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics
• Translate campaign needs into clear requirements for Business Development to ensure strong down-funnel pull-through
• Drive internal adoption of GTM plans through playbooks, communications, and training
• Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed; regularly update leadership
• Own mid- to low-funnel GTM strategies and execution for the TMT sector

Requirements

• 10+ years of experience in professional services or B2B marketing and/or go-to-market
• Bachelor’s degree in marketing, business, or a related field
• Strong strategic and analytical skills, with a track record of delivering measurable growth impact
• Deep understanding of sales cycles, buyer behavior, and low-funnel GTM execution
• Proven ability to design and deliver high-performing GTM programs and campaigns
• Excellent communication, stakeholder management, and influencing skills
• Ability to manage multiple priorities, navigate ambiguity, and drive results through change
• Strong project management, collaboration, and data-driven decision-making capabilities
• Proficiency with Microsoft Office tools and CRM platforms (e.g., Salesforce)

Benefits

• medical, dental, vision, life and disability insurance
• 401(k) with employer contribution
• HSA contributions (where applicable)
• paid time off
• other firm-sponsored benefits