Responsibilities

• Lead, empower, and develop a team of Field Marketers supporting the Apptio portfolio across the Americas, providing stability, clarity, and executional rigor following integration into IBM MCC.
• Demonstrate deep expertise of Apptio solutions and client use cases across Americas markets, while coaching and developing others to growth in their knowledge
• Own end‑to‑end field marketing execution for Apptio products, translating business priorities and sales plays into integrated omni-channel marketing plans that create and progress pipeline.
• Orchestrate and leverage the collective strength of IBM MCC to deliver on KPIs and business objectives, creating compelling marketing tactics that resonate with client needs and address pipeline gaps
• Lead from the front with ‘no daylight between marketing and sales’ with Americas Sales leadership for Apptio
• Drive accountability for program budgets, investment decisions, and performance measurement, ensuring clear outcomes and ROI across campaigns and initiatives.
• Partner with global marketing, product marketing, demand strategy, and ecosystem teams to localize and land priority programs aligned to Apptio sales plays.
• Represent the voice of the field back into extended Americas and Global teams, providing feedback on messaging, programs, and execution effectiveness to continuously improve impact.
• Support the ongoing evolution of Apptio marketing as part of the broader Automation portfolio while preserving Apptio domain expertise and market credibility.

Requirements

• Distinguished written and oral English skills; the ability to present and communicate ideas clearly and persuasively at all levels, especially at the executive level
• Experience in creating and implementing end-to-end marketing plans, leveraging different marketing teams within the organization, including global teams
• Experience in working hand-in-hand with Sales, familiarity with sales pipeline and forecast concepts
• Familiarity with all disciplines of the marketing mix (events, social, ABM, content, digital)
• Strong understanding of end-to-end digital funnel KPIs and working out marketing leads with sales
• Fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs
• At least three days of in-office presence per week

Preferred

• Master’s Degree
• Experience working with the US market
• Experience working with IBM Apptio products Cloudability, Kubecost, and/or Apptio.
• Experience working with Automation Platform products Instana, Turbonomic, Maximo, Terraform (HashiCorp), Vault (HashiCorp), Verify, and/or Hybrid iPaaS
• Experience working with remote teams and/or global teams