Techno-Marketing Writers - Freelancer

USA (Hybrid)

Salary Not AvailableMid Level5+ years expContract

Posted 2 months ago

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Job Summary

Own enterprise technology content narrative, turning complex solutions into measurable business outcomes and guiding AI/GenAI storytelling across finance, healthcare, retail, and other industries.

  • Own: Translate technical concepts into executive-ready business language for CXOs and enterprise buyers.
  • Collaborate: Align with practice, sales, product marketing, and PR to drive integrated GTM campaigns and SEO-aware content.

Job Description

Responsibilities
  • Create high-impact B2B content across formats including: Thought leadership articles; Whitepapers and research reports; Case studies; Executive POVs; Solution brochures; Website copy; Campaign messaging; Sales enablement assets; LinkedIn content; Analyst and media narratives.
  • Translate complex technical solutions into business-value-driven messaging for enterprise audiences.
  • Develop AI-led transformation narratives aligned to industry trends and market opportunities.
  • Write content around areas such as: Artificial Intelligence & Generative AI; Digital Engineering; Cloud & Infrastructure; Customer Experience (CX); Automation & BPM; Data & Analytics; Cybersecurity; Enterprise Platforms.
  • Build industry-specific narratives across banking, healthcare, retail, telecom, insurance, manufacturing, and media sectors.
  • Convert solution capabilities into differentiated business outcomes and value propositions.
  • Work closely with: Practice leaders; Solution architects; Sales teams; Product marketing; Analysts & PR agencies; Creative and digital teams.
  • Interview SMEs and leadership teams to extract insights and convert them into market-facing content.
  • Support executive communication initiatives and strategic campaigns.
  • Contribute to integrated marketing campaigns and GTM programs.
  • Develop SEO-aware digital content for website and campaign channels.
  • Support ABM and demand generation teams with persona-driven messaging.
  • Ensure consistency of tone, positioning, and brand voice across channels.
Requirements
  • Bachelor’s degree in Marketing, Communications, Journalism, Technology, Engineering, or related discipline.
  • 5–10 years of experience in B2B technology content, digital transformation marketing, or enterprise communications.
  • Prior experience in IT services, consulting, SaaS, engineering services, or digital transformation industries preferred.
  • Strong understanding of enterprise technology trends and business transformation themes.
  • Exceptional written and verbal communication skills.
  • Ability to simplify technical concepts into executive-level business language.
  • Experience writing for CXOs, enterprise buyers, and global audiences.
Nice_to_have
  • Familiarity with AI/GenAI market narratives and enterprise adoption trends.
  • Experience creating content for analyst relations and strategic PR.
  • Understanding of SEO, digital marketing, and LinkedIn content strategies.
  • Ability to independently research industry trends and synthesize insights.
  • Strong storytelling, interviewing, and editorial capabilities.
  • Experience working in a fast-paced, matrixed global organization.
Benefits [] Compensation [] How_to_apply [] About_company [] Other []
The Smarketers logo

The Smarketers

At The Smarketers, we work with B2B Organizations to drive Revenue Growth and streamline Revenue Operations. To achieve this, we use highly efficient Account Based Marketing strategies combined with the right mix of Inbound Marketing to influence decision-makers, build strong relationships, increase deal velocity, and generate higher ROI.Deep research, interacting with client SMEs, and account insights are at the heart of everything we do. This allows us to create highly personalized campaigns tailored to key accounts and segments.We are India's only agency awarded by ITSMA for our cost-efficient ABM approaches that have generated incredible results for our clients.Mid to Large Enterprises across Technology, Industrial Manufacturing, Logistics and Supply Chain, LifeSciences across the Globe engage with us to drive growth. Some of the largest technology organizations trust us with their marketing such as Thomson Reuters, Schneider, SAP, Saudi Telecom, ITC Infotech, Alcatel Lucent Enterprise, AVEVA, Rockwell Automation, and many others.If you're focused on accelerating your growth, improving your revenue operations, and leveraging ABM and highly tailored marketing architectures for your business, talk to us today.

Founded in 2016
Hyderabad, Telangana, IND
69 employees (33 in marketing)

Traffic Signals

Monthly Visitors
13.6K
Traffic Source Mix
Search
40.9%
Direct
39.4%
Referral
12.6%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~68

Marketing Team

Marketing Team Size
26 (38% of company)