Responsibilities

• Execute the technical components of Vitana’s SEO strategy across practice websites.
• Conduct technical SEO audits using tools such as Screaming Frog and SEMrush
• Diagnose and resolve crawl, indexation, and site architecture issues
• Implement structured data and schema markup (Local Business, FAQ, Organization, etc.)
• Optimize metadata and on-page technical elements based on target keywords and semantic search intent
• Monitor keyword rankings, crawl health, and indexation status across practice websites
• Support internal reporting and performance monitoring related to organic search visibility
• Plan and implement redirect strategies for website migrations (301 redirects and page mapping)
• Support website launch QA processes to ensure SEO readiness
• Ensure proper indexing, canonicalization, and internal linking structure

Requirements

• 3–5 years of experience in SEO, with hands-on technical SEO responsibilities
• Experience implementing technical SEO improvements on WordPress websites
• Strong understanding of crawlability, indexation, redirects, canonicalization, and site architecture
• Experience with technical SEO tools such as Screaming Frog, SEMrush, Ahrefs, or similar platforms
• Familiarity with structured data and schema markup implementation
• Experience monitoring keyword rankings and search performance metrics
• Strong attention to detail and ability to execute technical tasks accurately
• Experience with WordPress, RankMath, SEMrush, BrightLocal, Google Search Console, Google Analytics, Screaming Frog, Looker Studio

Preferred

• Experience with local SEO or multi-location businesses
• Experience working with healthcare, dental, or professional services brands
• Familiarity with WordPress SEO plugins such as RankMath or Yoast
• Experience managing directory listings or citation platforms such as BrightLocal or Yext
• Exposure to entity-based SEO or emerging AI search technologies