Responsibilities

• Conduct technical SEO audits using tools such as Screaming Frog and SEMrush
• Diagnose and resolve crawl, indexation, and site architecture issues
• Implement structured data and schema markup (LocalBusiness, FAQ, Organization, etc.)
• Optimize metadata and on-page technical elements based on target keywords and semantic search intent
• Monitor keyword rankings, crawl health, and indexation status across practice websites
• Support internal reporting and performance monitoring related to organic search visibility
• Plan and implement redirect strategies for website migrations (301 redirects and page mapping)
• Support website launch QA processes to ensure SEO readiness
• Ensure proper indexing, canonicalization, and internal linking structure
• Collaborate with internal marketing team members and external web development partners to implement SEO recommendations
• Assist with technical SEO improvements across both new website builds and legacy websites
• Monitor and maintain local SEO performance for practice locations
• Assist with citation and directory consistency across listings platforms
• Support backlink and authority-building initiatives
• Monitor local search rankings and map pack visibility
• Implement structured data and entity-based optimization techniques
• Support technical strategies that strengthen brand visibility across search and AI-driven discovery platforms