Technical SEO Specialist

Hilton Head Island, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own organic search by researching high-opportunity keywords and trends, translating insights into SEO content strategy, and driving technical optimization with analytics-backed iteration.

  • Research and strategic SEO: identify gaps, trends, and AI signals to inform content plans.
  • Content & technical execution: collaborate with writers and engineers to optimize on-page SEO and site performance.
  • Measurement and client storytelling: monitor KPIs, generate actionable insights, and report progress to clients and teams.

Job Description

Responsibilities - Research and identify high-opportunity keywords, search trends, and content gaps aligned with client business goals and market demand (including AI-driven search signals). - Develop comprehensive SEO content strategies to support organic visibility and user intent. - Collaborate with writers and stakeholders to plan SEO-optimized content that ranks well in traditional and emerging search environments (e.g., Google, and LLMs). - Review, implement, and execute SEO best practices. - Audit, optimize, and update existing website content for on-page SEO best practices (metadata, headings, schema and structured data, linking strategies, technical SEO, etc.). - Implement technical SEO recommendations to enhance crawlability, mobile performance, overall user experience, and conversion optimization. - Monitor content performance post-launch and make iterative improvements based on data insights. - Assist the analytics team in preparing regular SEO and performance reports using tools such as Google Analytics, Google Search Console, and other industry platforms. - Track key performance indicators including organic traffic, keyword rankings, click-through rates, conversions, and engagement. - Provide actionable insights and recommendations to improve SEO outcomes and client ROI. - Respond promptly and professionally to client requests related to SEO performance, content opportunities, and analytics inquiries. - Communicate SEO strategies, progress updates, and results clearly to clients and internal teams.
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Advance Local

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities we serve. A company grounded with rich history and driven by creative innovation, Advance Local’s mission is to strengthen and empower the communities we serve. Our media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, PA Media Group, and Staten Island Media Group.We believe in our brands, our values, and each other and are united by our shared goals, culture of creative innovation and commitment to our communities we’ve been serving for more than a century. We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Their mission is to build the value of the company over the long-term by fostering growth and innovation across their diversified portfolio. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit.For more details, please visit AdvanceLocal.com.

Founded in 1922
New York, New York, USA
525 employees (185 in marketing)

Traffic Signals

Monthly Visitors
73.1K
Traffic Source Mix
Search
27%
Direct
60.3%
Referral
9.3%
Social
2.5%
Paid
0.6%

Headcount Trend

Current headcount: ~529

Marketing Team

Marketing Team Size
142 (27% of company)
Marketing Roles Posted (Last 30 Days)
2

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