Responsibilities

• Partner with product management and GTM teams to develop product positioning and messaging.
• Create and own positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape product strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing channels.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS database product offerings.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with technical and business leaders on primary database use cases for their specific ideal customer profiles and define best practice architectures.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .