Technical Marketing Segment Manager - Hillsboro, OR at ROHDE & SCHWARZ GmbH & Co. KG | Hillsboro, OR | $160K/yr – $215K/yr

Technical Marketing Segment Manager - Hillsboro, OR

Hillsboro, OR (Unknown)

$160K/yr – $215K/yrSenior Level3+ years exp

Posted 2 months ago

Job Summary

Build market insight and translate engineering know-how into credible, demand-driven messaging and launches for specified industries, while arming the sales canal with tools and content to improve selling efficiency.

Market Intelligence: Own target industry analysis, drivers, and trends to shape positioning and campaigns.
Product Marketing & Launch: Create plans and materials that drive awareness, demand, and events, leveraging engineering strengths.
Field & Content Enablement: Represent the brand at events and publish education that highlights differentiators and customer value.

Job Description

Responsibilities

Develop an accurate and up-to-date market analysis for your target industries and applications. Understand business performance, market drivers, and trends.
Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events).
Represent the company and products at events, forums, and industry publications.
Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency.
Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.
Up to 30% domestic and international travel may be required.