Responsibilities

• Website Auditing and Analysis: Conduct comprehensive technical SEO audits of websites to identify and fix issues related to crawling, indexing, and overall technical performance; Evaluate site architecture, URL structure, and internal linking to optimize for search engine visibility.
• Monitoring and Optimizing Site Performance: Analyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console, PageSpeed Insights, and Lighthouse to monitor performance and troubleshoot any technical issues. Track and analyze key technical SEO metrics using tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Ahrefs.
• Technical Troubleshooting: Identify and resolve issues related to crawl errors, duplicate content, broken links, canonical tags, and other SEO-related bugs. Ensure proper implementation and optimization of schema markup and structured data.
• Collaborating with Development Teams: Work closely with developers to ensure that SEO best practices are integrated into the website’s design and development processes. Provide technical guidance for the implementation of SEO improvements, including JavaScript rendering issues, lazy loading, and server-side optimizations (e.g., for HTTPS, redirects).
• Staying Current with SEO Trends: Keep up-to-date with the latest SEO trends, algorithm updates, and emerging technologies to continuously refine technical SEO strategies.
• Working with Cross-functional Teams: Collaborate with content, design, and marketing teams to ensure all site changes align with SEO goals and technical best practices.

Requirements

• Proficiency with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, Moz, and other similar platforms.
• Familiarity with technical tools like PageSpeed Insights, Lighthouse, and log file analyzers.
• Understanding of HTML, CSS, and JavaScript as they relate to SEO (e.g., how certain tags, scripts, or structures impact search engine crawling and indexing).
• Familiarity with web development processes, content management systems (CMS), and SEO plugins.
• Basic knowledge of server configurations (e.g., .htaccess, robots.txt, and XML sitemaps) and how they affect search engine crawling.
• Experience with optimizing site speed, mobile responsiveness, and Core Web Vitals.
• Strong communication skills to explain technical concepts to non-technical stakeholders.
• Ability to collaborate with cross-functional teams, including developers, content creators, and marketing personnel.
• Attention to detail and a passion for optimizing websites from a technical perspective.