Team Leader, Marketing Design- Owned & Organic at Rocket Money | San Francisco, CA | $150K/yr – $170K/yr

Team Leader, Marketing Design- Owned & Organic

San Francisco, CA (On-site)

$150K/yr – $170K/yrSenior Level7+ years expFull time

Posted 5 months ago

Job Summary

Drive brand systems and multi-channel campaigns for Rocket Money, leading brand design, CRM assets, landing pages, and performance experiments.

Own brand systems across owned properties, CRM assets, landing pages, and multi-channel campaigns.
Must-have: 7+ years in brand/art direction with brand systems experience across CRM assets, landing pages, and campaigns.
Standout: Cross-functional leadership and performance-driven branding across organic/social channels.

Job Description

Responsibilities

Lead brand discovery and development through series of research, brainstorm, and test
Integrate brand into CRM and owned properties (performance focused) by creating scalable assets for push notifications and emails for rapid testing
Own performance landing page strategy (mobile & web) by testing designs to unlock high converting templates with reusable components
Contribute to brand driven performance advertising experiments
Own testing and strategy on appstore presence
Support offline advertising with strong brand components
Evaluate and grow organic presence starting with Instagram, Tiktok, and Youtube
Manage a variety of projects with different timelines and deliverables effectively
Define and track metrics that reflect efficacy of our effort in each area you lead and manage

Requirements

7+ years in brand/art direction, owning brand systems across owned properties, CRM assets, landing pages, and multi channel campaigns
Strong storytelling and communication; comfortable presenting to execs
Strong portfolio across brand identity, design systems, CRM/email design, landing pages, and offline work
Mastery of Figma, familiarity with front-end constraints
Experience managing a small team of designers
Experience with CRM platform Braze and landing page tools (Webflow, Unbounce, Instapage)
UX/CRO, accessibility, and performance-driven design knowledge

Preferred

Experience in software/consumer brands with heavy organic growth
Motion graphics/video skills
TV/OOH campaign experience

Benefits

Health, Dental & Vision Plans
Life Insurance
Long/Short Term Disability
Competitive Pay
401k Matching
Team Member Stock Purchasing Program (TMSPP)
Learning & Development Opportunities
Tuition Reimbursement
Unlimited PTO
Commuter benefits (in-office only)

Rocket Money

Rocket Money is a leading personal finance app with a mission to improve the financial prosperity of millions of people. We offer over 5 million members a centralized destination to manage their finances, with valuable services that save both time and money — ultimately giving them a leg up on their financial journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals.At Rocket Money, we believe we can do our best work operating as a team. We are committed to using our experience at work to support our own and each other's personal growth. If you are someone who enjoys solving hard problems, thrives on collaboration and is passionate about our mission, let's talk. We hire from all industries and look for a diverse set of experiences in our talent. To see our open roles go to www.rocketmoney.com/careers.

Founded in 2015

Silver Spring, Maryland, USA

295 employees (55 in marketing)

www.rocketmoney.com