Responsibilities

• Partner closely with the Field Marketing Manager (FMM) to develop and execute weekly priorities, market strategies, and activation plans.
• Serve as the face of the brand within the local market, cultivating relationships with key community partners, influencers, retailers, and event organizers.
• Identify opportunities to increase brand visibility and consumer engagement through local events, partnerships, and grassroots marketing initiatives.
• Plan and execute high-impact sampling events, experiential activations, product seedings, and promotional programs that align with brand objectives.
• Recruit, train, schedule, coach, and manage a team of part-time Brand Ambassadors to ensure exceptional execution and brand representation.
• Manage all aspects of event logistics, including planning, permitting (when applicable), setup, execution, breakdown, and post-event reporting.
• Coordinate product inventory, receive and track deliveries, and maintain organized storage and inventory controls.
• Transport products, materials, and event assets to activations, retail visits, and sales support initiatives.
• Create engaging and memorable consumer interactions that increase brand awareness, trial, and loyalty.
• Maintain accurate reporting, event recaps, inventory tracking, and market insights through designated CRM and reporting platforms.

Requirements

• Must reside within 25 miles of the assigned market and possess strong knowledge of the local community, consumer landscape, and event opportunities.
• 2+ years of experience in experiential marketing, brand activation, field marketing, event marketing, consumer engagement, community marketing, or related fields.
• Prior experience promoting beverage, CPG, lifestyle, or consumer brands strongly preferred.
• Demonstrated experience leading teams, managing events, or coordinating promotional programs preferred.
• Strong interpersonal, relationship-building, and communication skills with the ability to effectively engage consumers, clients, retailers, and community partners.
• Highly organized with exceptional project management and multitasking abilities in a fast-paced environment.
• Self-motivated with the ability to work independently while balancing multiple priorities and deadlines.
• Comfortable working a flexible schedule, including evenings, weekends, and occasional holidays based on event and business needs.
• Proficient with Microsoft Office and comfortable using CRM, reporting, and event management tools.
• Must have reliable transportation and the ability to transport event materials and products as needed.

Preferred

• Prior experience promoting beverage, CPG, lifestyle, or consumer brands strongly preferred.
• Demonstrated experience leading teams, managing events, or coordinating promotional programs preferred.

Benefits

• Unlimited Paid Time Off
• Generous vacation, holiday, and sick time to support work-life balance.
• Health & Wellness
• Comprehensive medical, dental, and vision coverage.