Responsibilities

• Support and evolve our global employer brand narrative, content calendar, and content library, helping produce candidate-facing content and assets that authentically reflect our culture to scale across teams and regions
• Optimize recruiting marketing content and campaigns across our careers site, LinkedIn, and job board partners to support a consistent candidate experience.
• Design and automate segmented nurture campaigns for warm talent pools including silver medalists, referrals, and event attendees tailored to candidate persona and market priorities.
• Track and analyze campaign performance across key metrics (application rate, click-to-apply, career site traffic, offer acceptance rates, social engagement) and continuously optimize based on data.
• Partner with recruiters and hiring leaders to support priority hiring needs through targeted campaigns, content, and candidate engagement programs.
• Partner with Marketing and Communications to leverage corporate brand assets, channels, and storytelling frameworks ensuring recruitment marketing is consistent with and amplified by the broader brand.
• Manage job board relationships and event partnerships to build talent communities for high-priority or hard-to-fill roles.
• Contribute to quarterly program reviews by sharing performance metrics, insights, and recommendations for future optimization.

Requirements

• 3+ years of experience in recruitment marketing, employer branding, talent programs or a related marketing discipline
• Experience supporting or managing multi-channel campaigns, content calendars, or candidate-facing content
• Familiarity with CRM or marketing automation tools and interest in segmentation, nurture campaigns, and campaign reporting
• Comfort using performance data to evaluate results and identify opportunities to improve
• Strong project management skills, attention to detail, and ability to manage multiple priorities

Preferred

• Familiarity with ATS platforms (particularly Greenhouse) and experience connecting candidate engagement workflows to downstream recruiting operations
• Experience planning and managing paid media campaigns (LinkedIn, Indeed, programmatic advertising) with an eye toward optimizing spend against pipeline outcomes
• Background collaborating with a corporate Brand or Marketing team, including working within brand governance frameworks and co-developing shared assets
• Exposure to multi-market or international talent campaigns, with an understanding of how messaging, channels, and compliance considerations vary by region