Responsibilities

• Develop and execute initiatives that increase brand awareness, visibility, and market presence.
• Identify new channels and opportunities to expand the reach of the RTS Tactical brand.
• Develop PR and media opportunities that strengthen brand recognition and positioning.
• Build strategic relationships with relevant organizations, industry partners, media, creators, and other external stakeholders.
• Identify and develop collaborations, sponsorships, and other brand opportunities.
• Develop creative campaigns and initiatives that generate attention, engagement, and organic reach.
• Identify events, activations, and opportunities that strengthen brand presence.
• Lead initiatives from initial concept and outreach through negotiation, coordination, and execution.
• Collaborate with internal marketing, creative, sales, and leadership teams to bring initiatives to life.
• Stay closely connected to industry, consumer, and cultural trends to identify emerging opportunities.

Requirements

• 6+ years of experience in brand marketing, brand development, PR, communications, experiential marketing, partnerships, or a related field.
• Demonstrated experience developing and executing brand campaigns, PR initiatives, collaborations, events, activations, or other growth initiatives.
• Strong relationship-building, communication, and negotiation skills.
• Creative thinker with strong business judgment and commercial awareness.
• Proven ability to independently identify opportunities and drive projects forward.
• Strong project management, organizational skills, and follow-through.
• Experience working cross-functionally with creative, sales, marketing, and leadership teams.

Preferred

• Experience managing external agencies, vendors, media relationships, or strategic partners is a plus.
• Experience within tactical, outdoor, defense, public safety, sporting goods, or another enthusiast-driven industry is a plus.

Benefits

• Benefits package including health, dental, vision, life insurance, PTO, and 401(k) matching.