SUN COMMUNITY FEDERAL CREDIT U

Systems and Marketing Analyst

El Centro, CA

$28/hr – $42/hrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own social media and digital marketing programs to grow credit union membership, balancing education, compliance, and brand with data-driven optimization.

  • Own social channels and content cadence to drive member acquisition and cross-sell.
  • Use analytics to optimize campaigns across email, online ads, and content marketing for measurable impact.
  • Collaborate with compliance, marketing, and product to keep messaging compliant and educational while moving growth metrics.

Job Description

Responsibilities

  • Manage and optimize social media profiles on platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and others, ensuring alignment with the credit union’s branding and messaging.
  • Stay updated on platform changes, trends, and best practices to ensure effective use of social media tools.
  • Manage and optimize content management systems (Online Banking messaging, in-branch digital content, and website)
  • Managing audience groups for onboarding and next best cross-sell.
  • Campaign creation and management
  • Reviewing reporting and analytics to track effectiveness of campaigns.
  • Develop and execute digital marketing campaigns aimed at increasing credit union membership and promoting financial products and services.
  • Implement lead generation tactics and conversion strategies across digital channels, including email marketing, online advertising, and content marketing.
  • Develop content calendars based on plan campaigns that engage target audiences and support credit union growth and member acquisition initiatives.
  • Monitor, analyze, and report on key performance metrics such as engagement, reach, conversion rates, and member acquisition.