Responsibilities

• Senior Client Counsel: Serve as a trusted strategic advisor to senior marketing and media executives across priority clients, helping them navigate complex business and marketing challenges through strong strategic thinking and integrated media planning.
• Strategic Client Intervention: Partner with account and practice leadership to diagnose complex or underperforming client situations. Identify whether strategic performance is being limited by strategy, planning, process, integration, resources, client expectations, or talent application, and help align teams around a clear path forward.
• Strategy + Planning Craft Leadership: Partner closely with the VPs of Strategy and Planning to continuously elevate Tinuiti's Strategy + Planning methodologies, standards, quality expectations, and overall craft across the practice.
• Senior Craft Mentorship: Provide senior craft mentorship and coaching to client-specific Strategic Planning leads, typically at the Director and Senior Director levels. Strengthen their strategic judgment, client influence, executive presence, planning leadership, and ability to translate strategic thinking into strong media decisions.
• Strategy-to-Execution Integration: Strengthen the connection between strategic direction, media planning decisions, and activation. Partner with Strategy, Planning, Investment, and activation leaders to identify and address gaps that prevent strategic intent from carrying consistently through execution.
• Cross-Capability Leadership: Work across Strategic Intelligence, Investment, Measurement, Commerce, Creative, Analytics, Data Science, and other relevant capabilities to bring the right expertise together around complex client problems and opportunities.
• Capability Application and Evolution: Bring client and practitioner needs into the evolution of Tinuiti's Strategy + Planning capabilities. Partner with Strategic Intelligence and other capability leaders to test emerging methodologies and tools in client environments, identify opportunities for improvement, and help translate proven innovations into repeatable planning practice.
• Selective New Business Leadership: Participate in major new-business opportunities where senior Strategy + Planning leadership can add disproportionate value. Contribute to strategic narrative development, challenge teams to elevate the work, and help test emerging planning approaches in high-stakes pitch environments.
• NYC Market Leadership: Strengthen Tinuiti's senior Strategic Planning presence in New York through senior client and prospect relationships, talent networks, industry relationships, thought leadership, and participation in the broader advertising, media, and marketing community.
• Thought Leadership: Contribute to Tinuiti's external and internal thought leadership by identifying emerging shifts in consumer behavior, media, culture, technology, and marketing and translating them into useful perspectives for clients and practitioners.

Requirements

• 18+ years of relevant experience in strategic planning, media, marketing, or communications, with progressive levels of responsibility and demonstrated business acumen.
• Deep expertise in Strategic Planning combined with meaningful media planning fluency, with demonstrated ability to carry strategic thinking through communications planning, media decision-making, and execution.
• Strong understanding of both online and offline media, consumer behavior, audience strategy, and the evolving media and technology landscape.
• Significant experience advising senior marketing and media executives and influencing high-level client decisions.
• Proven ability to diagnose complex client situations, identify underlying strategic and organizational issues, and align diverse stakeholder groups around practical solutions.
• Demonstrated ability to strengthen strategic quality across multiple clients, teams, or business situations rather than relying solely on direct ownership of the work.
• Experience coaching senior strategists and planners and elevating the strategic judgment, client leadership, and professional craft of other practitioners.
• Strong cross-functional leadership skills with experience working across media planning, investment, analytics, measurement, creative, commerce, data, and related disciplines.
• Strong strategic judgment, critical thinking, and problem-solving skills, with the ability to navigate ambiguity and move effectively in dynamic environments where processes and operating models continue to evolve.
• Proven ability to influence teams and senior leaders without relying solely on formal authority.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources