Responsibilities

• Set up a scalable social measurement framework with Marketing Effectiveness and client teams.
• Consult client teams on measurement best practices, test design, and partner capabilities.
• Collaborate with external social partners to bring alpha and beta opportunities to clients.
• Identify and evaluate social and creator measurement solutions with capability and partnership leadership for Next Gen Social.
• Keep Social and Marketing Effectiveness aware of measurement changes and implications.
• Develop product-specific analytics offerings for clients.
• Author white papers, POVs, and industry thought capital; speak at conferences.
• Evaluate external vendors and technologies for partnership.
• Advise on key industry trends and innovations.
• Partner with new business to grow opportunities and enable client growth.

Requirements

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field.
• 15+ years in a quantitative business environment.
• 8+ years in marketing analytics with knowledge of social and the media planning process.
• Experience with all social platforms and their attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, and Snap).
• Exposure to mobile, social, and tablet measurement approaches as well as understanding the role of attribution and paths to conversion.
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms.
• Strong organizational skills, political instincts, and proven leadership ability.
• Experience in data visualization (Excel, Tableau, Power BI, Datorama).
• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages.
• Advanced in SQL, Python, or R.
• Advanced media measurement capabilities (e.g., MMM, MTA), and planning A/B and Match Market testing.
• Note: Master’s degree is a nice-to-have.

Preferred

• Master’s degree preferred.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave