Responsibilities

• Serve as the senior strategic voice across all clients with a larger backend knowledge and working role in media planning and analytics.
• Define audience strategy and content strategy for such audiences, working closely with the research and creative team.
• Translate client goals and regulatory considerations into actionable, measurable, and innovative media strategies.
• Lead the development of integrated media frameworks across paid digital, linear, social, programmatic, and emerging platforms.
• Build and maintain trusted advisor relationships with clients.
• Collaborate closely with account leads, creative directors, analysts, and media planners to deliver cohesive, insight-driven strategies.
• Mentor and grow a team of media professionals, encouraging a culture of learning, performance, and purpose.
• Identify new media opportunities and thought leadership angles to keep clients ahead of industry trends.
• Lead quarterly proactive solutions across a broad range of client groups (Healthcare, QSR, Financial, Higher Education, etc.)
• Provide analytics and insights to optimize spending on both media channels and content strategies used to drive client results

Requirements

• 10+ years in media strategy or integrated media planning
• Experience managing and mentoring cross-functional media teams across digital, traditional, and emerging channels
• Strong analytical mindset, with a proven ability to interpret data, uncover insights, and develop media strategies that drive business outcomes
• Exceptional communication and client presentation skills—confident in boardroom-level discussions
• Strong collaborative skills, able to bring together stakeholders from creative, analytics, operations, and account services

Preferred

• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Strong interpersonal skills and the ability to get along with teammates
• You will be both creative and analytical – above all, you will be open to new ideas and not afraid to learn and challenge the norm
• You will have a passion for what you do