Responsibilities

• Develops and executes a comprehensive marketing strategy that elevates the enterprise brand and strengthens the positioning of its individual business lines. (Essential)
• Ensures brand consistency and alignment across all customer touch points, partner channels, and digital platforms. (Essential)
• Continues to enhance brand architecture, visual identity, and storytelling to reflect the company's evolution and 50-year heritage. (Essential)
• Leads digital marketing, SEO/SEM, social media, paid media, and performance marketing to drive qualified traffic, lead volume, occupancy, and sales conversion. (Essential)
• Oversees digital transformation initiatives, including personalization, dynamic content, and AI-driven customer journeys. (Essential)
• Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
• Partners with tech and Data/BI teams to implement advanced analytics, attribution modeling, and marketing automation.
• Owns the end-to-end customer experience strategy across all brands, ensuring seamless transitions from digital discovery to on-property experience to long-term retention.
• Uses customer insights and analytics to identify friction points and design improvements that elevate the guest and resident experience.
• Serves as steward for corporate communications, reputation management, crisis response, and media engagement.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field (Required)
• Master's Degree in Business Administration (Preferred)
• 10+ years in of progressively responsible marketing leadership experience (Required)
• Prior senior-level marketing leadership experience in a large, multi-site consumer-facing business (hospitality, real estate, retail, travel, leisure, or related industry strongly preferred)
• Strong leadership qualities and a demonstrated capability in leading a large, diverse team
• Proven success managing large marketing budgets, complex brand portfolios, and agency/partner ecosystems
• Strong background in digital marketing, CRM, marketing technology, and data analytics
• Experience in publicly traded companies, including comfort with investor-adjacent communication, compliance considerations, and reputation risk
• Ability to communicate complex information in an easy-to-understand format
• Visionary brand and creative leadership paired with strong analytical and financial acumen

Nice To Have

• Experience marketing across multi-country regions (U.S., Canada, and the UK)

Benefits

• Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan