Drive Northwest Federal Credit Union's marketing strategy at an executive level to elevate brand, engagement, and growth.

• Lead development and execution of marketing and communications strategy across branding, digital engagement, and product promotion.
• Must-have: Minimum 10 years of progressive marketing leadership in complex organizations.
• Standout: Executive leadership overseeing marketing, sales, and business development with cross-functional strategy.

Responsibilities

• Lead the development and execution of the organization’s marketing and communications strategy, including advertising, branding, digital engagement, and product promotion
• Champion a unified brand vision by designing consistent themes, messaging, and visual identity across all communication channels
• Build and maintain strong partnerships to understand organizational priorities, member needs, and industry trends, translating these insights into effective communication strategies
• Evaluate, adopt, and optimize emerging marketing channels, technologies, and platforms to enhance visibility and engagement
• Direct the planning and management of budgets, vendors, and internal resources to ensure efficient delivery of marketing programs
• Oversee the creation, execution, and performance measurement of comprehensive marketing initiatives for Northwest Federal Credit Union
• Establish and enforce brand standards to ensure quality, consistency, and regulatory compliance across all communications
• Oversee the development of key corporate communications, including the annual report, marketing collateral, and all digital channels, including the corporate website
• Build strong relationships with internal stakeholders, community partners, and external organizations to advance the credit union’s reputation and strategic objectives
• Remains cognizant of and adheres to NWFCU policies and procedures as well as regulations pertaining to the Bank Secrecy Act (BSA)

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; an advanced degree (MBA or similar) is preferred
• Minimum of 10 years of progressive experience in marketing, with demonstrated success leading strategic initiatives in complex organizations
• Proven executive leadership experience overseeing marketing, sales, and business development functions
• Demonstrated ability to design and implement large scale strategies that elevate brand recognition, drive growth, and enhance organizational visibility
• Expertise in developing and executing data driven marketing strategies, including digital transformation, community partnership initiatives, and customer/member engagement programs
• Deep experience in digital marketing, including multi-channel campaigns, analytics, and digital platform optimization
• Ability to work onsite in the Herndon, VA office Monday–Thursday and the ability to work equally effectively remote on Fridays

Preferred

• an advanced degree (MBA or similar) is preferred.

Benefits

• medical, dental and vision plans for you and your family
• 4 weeks paid vacation
• 12 paid holidays
• 24 hours of paid volunteer time
• parental leave
• company paid disability and life insurance
• generous 401(k) plan with up to 7% employer match