Responsibilities

• Growth Strategy — Assist with building the annual digital roadmap, campaign strategy, channel prioritization, customer segmentation, and revenue forecasting across all brands and channels.
• Demand Generation (B2B) — Design and implement scalable lead generation systems to drive corporate, collegiate, resort/destination, promo (ASI/Sage), and golf channels; partner with Sales to improve pipeline quality and conversion.
• DTC Growth & Site Development — Lead DTC launch and redesign initiatives for Legacy and League brands; define paid media plans, SEO structure, CRO roadmaps, and email/SMS strategy.
• Paid Media & Performance Marketing — Strategy and execution across paid search, paid social, retargeting, programmatic, and affiliate channels; build dashboards tracking CAC, ROAS, MER, and attribution.
• Brand & Creative Collaboration — Partner with Creative Art and Merchandising to produce high-performance, story-driven brand content that is distinct and conversion-focused.
• Analytics & Reporting — Assist with building enterprise-wide reporting across all brands and channels; manage agency and platform partnerships with clear accountability to results.
• Team Leadership — Lead, coach, and develop a growing marketing team across multiple locations; build a culture of accountability, creativity, and continuous improvement.
• AI-Enabled Marketing — Leverage AI tools to improve targeting, personalization, content production, and campaign performance across B2B and DTC channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent experience driving digital revenue at scale
• 7–12+ years of marketing experience in multi-brand or multi-business-unit environments; agency or larger company background preferred
• Proven success scaling DTC revenue and B2B demand generation, including paid search, lead generation, landing pages, and CRO
• Deep expertise in paid media, analytics, and content strategy with the ability to tie marketing activity directly to revenue and EBITDA
• Experience managing multi-site ecosystems; acquisition integration experience a strong plus
• Background partnering with Merchandising and Creative teams, preferably in lifestyle, apparel, or consumer goods
• Track record of building and developing high-performing marketing teams
• Excellent communication, writing, and presentation skills; strong project management and attention to detail
• Proficiency in MS Office Suite; working knowledge of Adobe Creative Suite and HubSpot/HighSpot a plus

Preferred

• agency or larger company background preferred
• acquisition integration experience a strong plus
• HubSpot/HighSpot a plus
• Adobe Creative Suite knowledge a plus