Description

About L2 Brands

L2 Brands is home to a family of industry-leading brands — League, Legacy, Ouray, Locale and Wild Tribute — built on a passion for branded apparel, headwear, and licensed consumer products. We are a growth-oriented company driven by strong customer relationships, innovative product, and a culture of accountability.

The Opportunity

We are looking for a dynamic, forward-thinking executive to join our leadership team as Senior Vice President, Growth & Strategic Partnerships. This is a high-impact role at the center of our enterprise growth strategy — responsible for expanding strategic partnerships, accelerating business development, and optimizing performance across our key large format accounts. If you are a commercially sharp, relationship-driven leader who thrives on building something bigger, this is your seat at the table.

What You'll Do

1. Assist the Chief Revenue Officer in developing and executing a multi-year growth strategy aligned with L2 Brands' long-term collegiate & strategic account objectives.
2. Identify and scale new revenue streams across licensing, partnerships, brand collaborations, and new accounts.
3. Evolve our L2 Strategic Account Team (LSAT) effort to drive deeper customer engagement and long-term value creation.
4. Drive go-to-market alignment across sales, marketing, merchandising, and product development.
5. Establish and monitor KPIs for pipeline health, account growth, and revenue performance.
6. Negotiate and structure complex, high-value partnerships, and agreements.
7. Leverage market data, customer insights, and industry trends to inform strategic decisions.
8. Represent L2 Brands with key customers, partners, and at major industry events.

Who You Are

You lead with a growth mindset. You know how to prioritize, influence without authority, and build the kind of relationships that drive long-term value. You take accountability seriously — and you deliver.

What Success Looks Like

1. Achievement of enterprise revenue and profitability targets.
2. Growth and diversification of strategic partnerships and channels.
3. Expansion and retention of key accounts.
4. A strong, converting business development pipeline.
5. High-performing teams that are developed, engaged, and aligned.

The Details

1. Location: Hybrid from Plymouth Meeting, PA (suburb of Philly)
2. Travel: Approximately 40%, including customer visits, industry events, and partnership meetings
3. Reports to: Chief Revenue Officer
4. Direct Reports: Director of Strategic Accounts, and additional leadership roles as the function scales

L2 Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Requirements

 What We're Looking For

1. 12+ years of progressive leadership experience in business development, strategic accounts, or commercial leadership within apparel, headwear, or licensed consumer goods.
2. Proven track record of driving significant revenue growth and building enterprise-level partnerships.
3. Strong understanding of wholesale, retail, eCommerce, and licensing models.
4. Demonstrated ability to lead and scale high-performing teams.
5. Exceptional negotiation, communication, and executive presence.
6. Strong financial, analytical, and strategic planning capabilities.
7. Bachelor's degree required; MBA or equivalent experience preferred.