SVP, Engagement Strategist, Ogilvy Health at Ogilvy New York | New York City, NY | $155K/yr – $390K/yr

SVP, Engagement Strategist, Ogilvy Health

New York City, NY (On-site)

$155K/yr – $390K/yrSenior Level10+ years expFull time

Posted 4 months ago

Job Summary

Own and evolve engagement ecosystems for healthcare audiences by translating insights, science, and brand narratives into omnichannel strategies that drive behavior change across branded and unbranded initiatives.

Lead engagement architecture with cross-functional partners (Brand, Medical, Strategy) to embed thinking early in campaigns and pitches.
Translate audience insights, channel dynamics, and regulatory/scientific complexity into clear engagement journeys and activation plans.
Collaborate with media partners and creative teams to ensure earned-first, data-informed engagement is woven into campaign development and platform activation.

Job Description

Responsibilities

Lead engagement strategy across key accounts, ensuring ideas are designed to influence audiences across modern healthcare ecosystems
Apply and evolve engagement frameworks that connect brand narrative, medical science, and audience insight into cohesive engagement ecosystems
Partner with senior Integrated Strategy leadership to ensure engagement thinking is embedded early in the strategic process
Contribute to the continued evolution of engagement strategy as media, technology, and audience behaviors change
Partner closely with Brand Strategy, Medical Strategy, and Strategic Intelligence to translate ideas into meaningful engagement architecture
Design patient and HCP journeys that influence both mindsets and behaviors, supporting unbranded and branded initiatives
Integrate PRSI thinking into engagement ecosystems to support earned-first approaches that amplify ideas through culture and communities
Partner with Creative, Account, PRSI, and Growth teams to ensure engagement strategy shapes how ideas are developed and activated
Translate audience insight, channel dynamics, and scientific complexity into clear engagement architectures
Serve as a senior engagement strategy partner to clients, helping guide the development of modern engagement ecosystems

Requirements

10+ years of experience in engagement strategy, digital strategy, or omnichannel strategy within healthcare marketing
Significant experience in pharma, HCP, and DTC engagement strategy
Strong expertise in audience journey development and omnichannel engagement planning
Experience collaborating with media, PR, content, and analytics teams
Familiarity with AI-enabled marketing tools and modern marketing technology platforms such as WPP Open
Experience contributing to new business pitches
Strong storytelling and presentation skills
Ability to translate complex information into clear strategic direction

Benefits

competitive benefits package

Ogilvy New York

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/.

Founded in 1948

New York, New York, USA

60 employees (39 in marketing)

www.ogilvy.com