Responsibilities

• Creative Direction & Product Innovation -Define and lead the creative vision across Under Armour Kids Division.-Drive product innovation through trend research, customer insights, and competitive analysis.-Inspire and guide design teams to deliver compelling, brand-right collections that resonate with the customer.
• Cross-Functional Collaboration - Collaborate with design, merchandising, marketing, and brand teams to ensure cohesive execution of creative strategies.- Align with each brand’s product process calendar to ensure timely and strategic creative input.- Partner with divisional leadership to support brand growth and differentiation.
• Trend Research & White Space Identification - Conduct ongoing research into kids’ fashion, lifestyle, and cultural trends.- Identify white space opportunities tailored to each brand’s unique positioning and customer base.- Curate and share seasonal trend reports and visual inspiration across teams.
• Visual Merchandising & Photo Collection - Collect and analyze shopping photos across divisions to inform design and merchandising strategies.- Maintain a visual library of competitive and aspirational brand imagery to support creative development.
• Marketing Elevation & AI Integration - Collaborate with marketing teams and licensors to elevate brand storytelling through compelling visuals, campaigns, and co-branded initiatives.- Ensure creative alignment with licensor brand guidelines while driving innovation and differentiation within the Kids Division.- Partner on marketing strategies that support licensed product launches, retail activations, and digital engagement.- Explore and implement AI tools to enhance creative workflows, trend forecasting, and customer engagement.

Requirements

• -10+ years of experience in creative leadership roles within kids’ fashion, sportswear or performance.-Proven track record of driving product innovation and brand elevation.-Deep understanding of design processes, trend forecasting, and customer behavior in the kids’ market.-Strong communication and collaboration skills across all levels of an organization.

Preferred

• Experience working with AI tools in creative or marketing contexts is a plus.

Benefits

• a comprehensive benefits plan (medical, dental, vision) that includes a matching 401 (k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership.