SVP, Content Performance & Growth

Responsibilities

• Drive audience growth by developing strategies and best practices to reach and grow target audiences across O&O, SEO/GEO, newsletters, video, social, and other platforms.
• Connect content and business goals by partnering closely with Advertising, Consumer, Commerce, Finance, Product, and Content leaders (including Audience Development Brand Leads) to understand how audience and content decisions impact the broader business.
• Deepen our understanding of audiences across brands, platforms, and markets, translating data and insights into clear strategies, priorities, and KPIs.
• Improve content performance by identifying creative and distribution practices that increase reach and engagement, with a particular focus on video and emerging opportunities.
• Maximize the value of our content globally by finding opportunities to share, adapt, and distribute content across markets while keeping it relevant to local audiences.
• Help the organization make smarter trade-offs by bringing audience and business perspectives to major strategic decisions and cross-functional initiatives—for example, understanding the potential impact of paywalls, distribution choices, or content investment.
• Build a culture of experimentation by identifying new opportunities, testing ideas quickly, and scaling the approaches that demonstrate meaningful impact.
• Turn data into action by making performance insights accessible, actionable, and relevant to leaders across the organization—including supporting needs around legal claims and compliance.
• Create alignment across teams by bringing together stakeholders with different priorities and helping establish shared goals, metrics, and ways of working.
• Lead global Audience Strategy and Planning & Practices teams, overseeing Audience Strategy & Analytics, SEO, Creative Optimization, Newsletter & Email Operations, Central Content Planning, Content Sharing, and Translation & Adaptation.

Requirements

• Significant leadership experience in content, audience development, digital media, publishing, entertainment, or a related field.
• A strong understanding of how content, audiences, platforms, product, and revenue come together to drive business growth.
• A strong understanding of the media industry landscape.
• A track record of using data and insights to improve content performance and audience growth.
• Excellent proactive storytelling skills, especially to very senior stakeholders
• Experience leading complex, cross-functional initiatives and influencing senior stakeholders.
• A strong understanding of digital distribution, including O&O, search, social, newsletters, video, and off-platform audiences.
• Experience with experimentation, optimization, and scaling successful ideas across brands or markets.
• A global perspective and an appreciation for the balance between scale and local relevance.
• Excellent communication and executive presence, with the ability to make complex ideas simple and actionable.