SVP, Content & Creator - Social Influence and Public Affairs
District of Columbia, USA (Hybrid)
Posted 1 day ago
Job Summary
Own the development and execution of modern public affairs and social strategy, guiding clients through high‑profile issues, shaping narratives, and building influential executive programs across social, creator networks and traditional media.
- Lead integrated communications strategies across public affairs, corporate reputation, executive communications, social and digital.
- Develop narrative platforms and content ecosystems that flex across executive, corporate, creator and owned channels.
- Advise C‑suite leaders using social listening and cultural insights to anticipate conversations and identify opportunities and risks.
Job Description
Responsibilities
- Lead modern public affairs strategy
- Develop integrated communications strategies across public affairs, corporate reputation, executive communications, social and digital.
- Help clients understand the people, communities and voices shaping conversation around their most important issues.
- Turn complex policy, regulatory and societal topics into clear, human and culturally relevant narratives.
- Advise senior executives and communications leaders through high-profile issues, moments of scrutiny and rapidly evolving conversations.
- Bring a social-first mindset to reputation and influence
- Understand how influence moves across social, podcasts, creator communities and emerging platforms.
- Build strategies that use social not simply as a distribution channel, but as a source of intelligence, engagement and influence.
- Identify the creators, experts, advocates, executives and communities who can credibly shape conversation.
- Partner to develop executive social strategies that establish leaders as credible voices on the issues that matter to their organizations and stakeholders.
Requirements
- 15+ years of experience in communications, public affairs, corporate reputation, social strategy or related disciplines, with deeper experience expected at the VP level.
- Significant hands-on experience developing social and digital strategy. Social expertise is essential, not a nice-to-have.
- Strong understanding of public affairs, policy communications, reputation and issues management.
- Experience counseling senior executives and C-suite leaders.
- Deep understanding of how social platforms, creators, communities, traditional media and influential individuals interact to shape public opinion.
- Experience using social listening, audience intelligence and cultural insights to inform communications strategy.
- Ability to translate complicated policy or corporate topics into simple, compelling stories.
- Strong creative instincts and the ability to recognize ideas that can earn attention rather than simply deliver a message.
- Demonstrated experience leading integrated teams and significant client relationships.
- Excellent judgment, particularly when navigating sensitive, polarized or rapidly evolving issues.
Preferred
- Social expertise is essential, not a nice-to-have.
Benefits
- Comprehensive benefits program including medical, dental, and vision coverage
- Pretax accounts including HSA (company match), Medical & Dependent Care FSA
- Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
- Short & Long-Term Disability, paid by company
- Parental Leave, up to 12 weeks for birthing and non-birthing parent
- Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
- Community Engagement, up to 24 hours
- Bi-annual Wellness Credits, up to $300 per year
- Support with home office equipment
- Monthly Technology Credit (to offset internet / phone costs)
We. is a global communications agency helping brands navigate an ever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders.
Salaries
Posted range
$195K/yr – $234K/yr
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SVP, Content & Creator - Social Influence and Public Affairs
We. Communications · District of Columbia, USA · Hybrid


