SVP, Broadcast & Digital Media Production
USA (On-site)
Posted 5 months ago
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Job Description
THE OPPORTUNITY
The Senior Vice President, Broadcast & Digital Media Production is a senior leadership role responsible for the strategic vision, operational oversight, and continuous evolution of the LPGA’s broadcast, streaming, digital production, and media technology ecosystem. This role oversees all aspects of live and shoulder programming produced in partnership with domestic and international broadcast rights holders, as well as the LPGA’s owned and operated digital platforms. The SVP is accountable for integrating emerging production technologies, advancing innovation across linear and digital distribution, and ensuring seamless alignment between broadcast, digital, data, and enterprise technology functions.
What You’ll Do
- Serve as primary liaison to all broadcast partners, production partners and internal stakeholders on scheduling, content strategy, production planning and promotion with the goal of maximizing the LPGA’s audience reach, fan engagement, commercial value and operational efficiency while upholding LPGA brand standards and production excellence.
- Establish and enforce league-wide broadcast production standards to ensure consistent, premium-quality presentation across all events and platforms.
- Lead broadcast storytelling strategy, including on-air talent integration, graphics, data visualization, and editorial framing to maximize audience engagement.
- Drive innovation in broadcast workflows, including remote production, enhanced data integration, alternative feeds, and international customization.
- Collaborate closely with and support LPGA broadcast media rights lead on media rights strategy, renewals, partner optimization and launch execution.
- Collaborate closely with LPGA marketing to ensure broadcast and digital production is consistent with the LPGA brand identity
- Maintain consistent look, feel and voice on-air and across all digital properties to ensure consistency with brand standards.
- Collaborate closely with LPGA sales & sponsorships to ensure our productions maximize the value of our commercial opportunities and deliver value for our partners
- Identify, develop, and execute sponsorable broadcast elements in partnership with the sponsorship and commercial teams to drive incremental revenue.
- Strategically lead all aspects of LPGA.com and all related websites to maximize reach (measured by growth in fan database, site visits, pageviews and time on site) as well as consistency with brand standards.
- Continuously evaluate and lead integration of emerging technology and new features that lead to increased fan engagement and revenue generation.
- Partner with business intelligence teams to define and monitor broadcast and digital performance metrics. Use audience data, ratings, and consumption insights to inform production decisions, partner strategy, and innovation priorities.
- Collaborate with the LPGA sponsorships team to ensure we bring our sponsorships to life through the production channels managed and influenced by the LPGA
- Oversee all LPGA technology efforts to include enterprise IT leadership to ensure alignment between broadcast technology and broader internal league systems.
- Deep knowledge of broadcast production in areas of oversight
- Significant experience as a progressive leader in television production, digital media, streaming, and/or sports media technology.
- Extensive experience working with major broadcast networks, streaming platforms, and production partners.
- Demonstrated expertise in live sports production environments and modern broadcast technologies, including an understanding of the golf production environment.
- Strong understanding of emerging technologies such as cloud production, remote workflows, data-driven storytelling, and AI-enabled tools.
- Highly collaborative and team-oriented cross-functionally
- Growth mindset, a willingness to think big and innovate
- Ability to lead and manage multiple projects simultaneously
- Analytical, highly strategic and adept at wielding data to guide and pivot in day-to-day work
- Experience managing or leading technology; demonstrates the ability to use technology in order to innovate
- Experienced in managing a P&L; able to both develop and manage complex costs within a budget
- Exceptional stakeholder engagement, communication and interpersonal skills
- Strong organizational and time management skills
- Experience in various areas of television (programming, production, promotion, sponsor integration, international)
- Ability to manage and mentor staff at various levels and comfortable functioning as “player-coach” within the team
- Team player who is comfortable in a collaborative environment and can influence others
LPGA
The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries. Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone. Follow the LPGA on its U.S. television home, Golf Channel, online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube.
