Responsibilities

• Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses
• Produce groundbreaking brand, culture, customer, and media insights
• Develop the ideas that power our Creative work and galvanize our cross-functional partners
• Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy
• Develop omni-channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned
• Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content, and social
• Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others
• Ensure all strategic development is consistently linked to the client’s challenges and opportunities and provide input into measurement and optimization
• Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling
• Manage a portfolio of key clients, contributing day-to-day in a leadership capacity

Requirements

• 12+ years directly-related experience
• 7+ years supervisory and management experience
• Experience across multiple categories, with significant experience in pharma/healthcare and CPG
• Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
• Experience working with segmentation and journeys, understanding of how brands grow relationships with people
• Experience building go-to-market plans across omnichannel ecosystem
• Ability to inspire Creative teams
• Comfort and confidence with technology required to enable brand relationships, including up-to-date knowledge of mar-tech
• Bachelor’s degree in a relevant area
• Strong collaboration skills and flexibility with different ways to work is required