Responsibilities

• Internal & External Comms: Comms strategies focused on company, leadership, key marketing announcements, community, and strategic partnerships internally and externally. This includes crafting compelling messages, drafting press releases, and event coverage, as well as collaborating with the parent company Corporate Communications team to seed publications and drive increased brand awareness and perception.
• Social & Email Marketing: Oversee GNG’s social media and email marketing strategies, which include developing and managing messaging calendars, content creation, email operations, channel deployment, and optimizations.
• Crisis Management: Coordinate crisis management strategy and execution as needed
• Drafting communication plans and subsequent key messages and press releases. Support the development of the “voice” of the company
• Building out communication strategies across internal channels and external channels to ensure alignment across the enterprise (direct, social, email)
• Overseeing the development and execution of social media campaigns
• Overseeing the development and execution of email marketing campaigns and customer correspondence
• Marketing operations as they pertain to social and email platforms
• Support Community Relations and Executive Team
• Promote products and services through public relations initiatives

Requirements

• Bachelor's degree in English, Communications, Public Relations, Journalism, or a related field
• 8+ years of experience in public relations, including supervisory and comprehensive marketing experience
• 5+ years of proven and effective managerial skills
• 5+ years of social media management, content creation
• 5+ years of email and lifecycle marketing experience
• Proven leadership experience in managing a team of subject matter experts
• Proven success in executing internal & external communication efforts

Preferred

• Channel-specific content creation
• Experience with developing joint comms plans with community partnerships
• CRM and data management systems
• Experience managing an ESP for email operations and deployments
• Expertise in social media management

Benefits

• This position is supported by a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being.