Responsibilities

• Own tactical plan development, recommendation, building, and negotiations across their respective channels
• Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms
• Assist with the evaluation of media plans of National TV linear and alternative video including OTT, cinema, online video, and video on demand (VOD)
• Gather data to create reports including Rankers, Dimensions, overnights, etc.
• Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies
• Assist with deck writing, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation and prepare post-buy documents
• Screen content per client's guidelines & budget allocations
• Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
• Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years of related media buying experience, previous team management experience is a plus
• Extensive knowledge of National Video management (Digital video and Broadcast TV) and Digital (Display, video, Social, Mobile, etc), with expertise in driving innovation and measurable results
• Ability to work independently and collaboratively with diverse groups
• Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet creative style
• Willingness to learn and create solutions that challenge the status quo
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
• Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
• Strong attention to detail
• Proven experience in effectively coaching and developing others

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.