Responsibilities

• Staying up-to-date on the latest advanced video offerings in the marketplace, spanning streaming video and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships, etc
• Promoting a culture of shared learning and increasing visibility of video expertise within the agency
• Delivering high-quality video planning for clients, serving up a smart, thoughtful understanding of how advanced video can achieve (and exceed) objectives and goals – you’ll lend this expertise to new business pitches, too
• Partnering with digital precision teams who will handle execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous communication with the activation team
• A willingness to learn about and embrace local formats like local TV, radio, and OOH – which our team often advises on in addition to national video

Requirements

• A four-year college education and five to seven years of media planning and/or buying experience (with at least three years of online experience), and familiarity with Atlas and comparable ad serving technology
• An impressive understanding of the streaming video environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear understanding of the media planning process
• Exceptional communication skills – you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
• A strong, proven ability to teach analytic skills to staff, developing, encouraging, and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces, and new ideas

Preferred

• Experience working within pharmaceutical and healthcare environments is a plus
• Experience with local channels like local TV, local radio, and OOH is a plus
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.