Responsibilities

• Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Lead paid search analysis, reporting and presentation on an ad-hoc, weekly, monthly & quarterly basis
• In-platform paid search management including budget management, pacing, spend & performance forecasting, campaign creation, campaign optimization, ad copy creation, audience building, bidding strategy management
• Collaborate with direct reports, colleagues, and peers across the organization
• Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
• Drawing on previous experiences, uses a variety of approaches to identify client needs
• Partner with clients to ensure their needs are met and their expectations surpassed
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
• Optimization and management of search campaign performance recommendations for existing campaigns based on reporting and analysis
• Budget and performance projections for testing new search partners or technology

Requirements

• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• 3+ years of hands-on in platform biddable media management experience with a focus on Google & Microsoft Search (preference to SA360 experience)
• Experience leading paid search reporting, dashboarding, analytics & presentation to high level client stakeholders
• Experience in applying search to brand-building & direct response initiatives
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Previous leadership/management experience is preferred
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances