Responsibilities

• Plan, manage, optimize, and report out on search campaign performance against client goals across Google, Bing, and Apple Ads for a variety of campaign types (traditional Search, PMAX, UAC)
• Assume accountability and ownership of campaign execution from start to finish
• Compile recommendations for advancing client search strategy based on reporting, analysis, and trends
• Attend weekly client status meetings, provide status of Search projects, updates, and recommendations
• Adopt & ensure established Search account processes & industry/agency best practices are being utilized
• Maintain accountability for QA procedures across all client deliverables including campaign launches and reports
• Delegate projects across the team as needed while investing in the development of junior team members
• Partner with Director to establish vendor relationships, develop team processes, and fuel agency innovation
• Collaborate closely with direct reports and peers to master, identify, and communicate search and client trends
• Ensure fiscal accountability for proper investment of media dollars as outlined in agency IOs

Requirements

• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 3+ years of experience in Paid Search
• Deep knowledge of ad serving platforms (i.e. SA360) and online analytic solutions (i.e. Google Analytics)
• Strong communication, organizational, and project management skills
• Ability to work independently and balance multiple tasks
• Proficiency in Microsoft Office with at least an intermediate understanding of Excel and PowerPoint

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.