Responsibilities

• Directly manage, mentor, and foster the growth of the Senior Manager of Social, guiding their campaign execution, platform best practices, and professional development.
• Oversee quality control for social deliverables prepared by direct reports, including media plans, campaign setups, and reporting dashboards.
• Support the Associate Media Director of Social in developing overarching paid social strategies, channel frameworks, and integrated campaign approaches.
• Translate AMD vision into clear execution tactics and day-to-day workflows for the social team.
• Serve as the key escalation point for daily campaign optimizations, platform troubleshooting, and budget allocations.
• Supervise paid social campaigns across platforms including Meta, TikTok, LinkedIn, Pinterest, and emerging channels.
• Oversee high-level budget pacing, forecasting, and billing across clients to ensure accuracy against planned spend.
• Guide test-and-learn agendas, audience segmentation strategies, and creative optimization plans.
• Partner with the AMD to deliver actionable insights, performance narrative framing, and strategic recommendations to clients.
• Review and approve client dashboards (Google Looker Studio) and routine performance reports.

Requirements

• 5–7 years of digital media experience, specifically focusing on paid social planning, buying, and optimization within an agency environment.
• Prior experience managing, mentoring, or leading direct reports.
• Expert proficiency in Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and Google Data Studio.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Strong knowledge of media planning tools (e.g. YouGov, Vivvix, Media Radar)
• Proven leadership and team management skills.