Responsibilities

• Own tactical plan development, recommendation, building, and negotiations across their respective channels
• Participate in the evaluation of media plans of addressable TV, National TV, linear and alternative video including streaming/OTT, cinema, online video, video on demand (VOD), etc.
• Gather data to create reports including Rankers, Dimensions, overnights, etc.
• Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies
• Assist with deck writing, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation and prepare post-buy documents
• Screen content per client's guidelines & budget allocations
• Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities

Requirements

• 3+ years of media buying experience, previous team management experience is a plus
• Experience with planning, executing, and measuring audience-based campaigns, both programmatically and through direct IO; familiarity with hands-to-keyboard set-up, optimizing and reporting is preferred
• Knowledge of national video investment management (digital video and broadcast TV) and Digital (Display, Video, Social, Mobile, etc.), with expertise in driving innovation and measurable results
• Solid technical skills and good working knowledge of the following platforms/systems:
• The Trade Desk (TDD)
• DV360
• OX and Prisma/Mediaocean for linear and digital buying
• Microsoft Office Suite (especially Excel and PowerPoint)
• Thorough knowledge of the principles of on/offline marketing and advertising, media concepts and terms, and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics)
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines, both individually and in a team setting

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off