Responsibilities

• Have active experience in Direct Response, performance media, streaming video and audio, general market media buying
• Build media plans across linear and/or streaming video where needed
• Implement media plans and strategies across different types of clients and goals
• Manage and maintain linear and/or streaming video and audio campaigns to ensure that goals and pacing are being met (budgetary, TRPs, impressions, CPO/CPL/ratio, CPP, CPM, etc.)
• Engage confidently with clients to discuss media topics surrounding linear and/or streaming video and audio, etc.
• Reallocate spending by station/network/publisher, as needed, and work closely with associates, buyers, directors, and other supervisors to proactively manage spending and pacing across media campaigns
• Negotiate and purchase high-quality, profitable buys across linear and/or streaming video and audio as needed
• Deep vendor expertise, including keeping track of current ratings trends, pricing fluctuations, programming content and changes, demographics of your vendor, available opportunities, makegoods, etc.
• Regularly communicate details about buys, stations clearances/options, marketplace updates, and research with other supervisors and Directors to help make good buying decisions
• Maintain media-buy clearances while meeting client goals; review pre- and post-logs to estimate clearances on a daily basis
• Resolve discrepancies in a timely manner, and complete assignments and/or agreements within deadlines
• Analyze media and reports
• Ensure that the SVP, VP, directors, and other supervisors are aware of any and all campaign updates/issues and media buys
• Coordinate cross-department collaboration to ensure clients’ needs and various deadlines are being met
• Aid and build in the career development and mentorship of coordinators, associates, and buyers. Oversee personnel as needed.
• Have a basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy and plan media when given goals, such as TRPs, CPP, CPM, impressions, etc.
• Have experience buying local market across linear and audio—all preferred but not required.
• Work on and/or oversee other miscellaneous projects and reports as needed

Requirements

• Bachelor’s degree (B.A.) and 4+ years of progressive experience in planning and/or buying media
• 4+ years of experience in a media buying and planning role, both in linear and/or streaming video and audio (national DRTV experience (preferred but not required))
• Solid technical and negotiating skills
• Detail-oriented and accurate with numbers
• Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)
• Proficient at problem-solving and brainstorming for thoughtful solutions
• Intermediate proficiency with Excel and other Microsoft Office applications
• Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS (preferred but not required)

Preferred

• Have experience buying local market across linear and audio—all preferred but not required.
• Have a basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy and plan media when given goals, such as TRPs, CPP, CPM, impressions, etc.