Responsibilities

• Be the Architect of Engagement: Lead the development and execution of omnichannel media strategies, translating marketing objectives into impactful plans that span Display, Custom Digital Programs, Email, Print, POC, and Conferences.
• Guide a Team of Planners: Mentor and develop a team of Engagement Planners, fostering their growth and ensuring the delivery of high-quality, strategically aligned tactical plans.
• Champion Innovation: Stay ahead of the curve in the ever-evolving media landscape, partnering with COE leads and supplier partners to identify and leverage emerging technologies and opportunities.
• Drive Client Success: Build strong relationships with clients, providing strategic guidance, proactive communication, and data-driven insights to ensure campaign success and exceed expectations.
• Be a Collaborative Leader: Partner seamlessly with internal teams, including BI, market research, and creative, to deliver integrated and impactful campaigns that drive results.

Requirements

• Media Expertise: 5-6 years of experience as a Planner/Buyer, with a deep understanding of online and offline media channels, including traditional and emerging platforms.
• Strategic Thinker: Proven ability to translate marketing objectives into actionable media strategies that deliver measurable results.
• Leadership & Mentorship: Passion for developing and empowering team members, fostering a collaborative and growth-oriented environment.
• Client-Focused Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of engagement planning.

Benefits

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.