Responsibilities

• Focused on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
• Provide strategic input based on audience insights, deep past performance analysis and robust knowledge of the marketplace throughout content and digital investment expertise
• Collaborate in negotiation strategies by building strong relationships with content and digital publishers
• Help to set overall objectives and corresponding KPIs for each campaigns
• Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
• Perform scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance
• Manage the team to accurately and timely reconcile billing
• Collaborate with the Strategy, Precision, Video, Search and Analytics teams to achieve the creation and execution of customized integrated marketing solutions, driving ROI for the brands.
• Ensure key information is provided to and through the teams in a timely manner including any updates or issues to guarantee swift turnaround and buttoned up execution of campaigns
• Issues to be laddered up to AD and VP as needed

Requirements

• The Supervisors should be experts in using the tools outlined below encompassing the Content and Digital Investment practices. The Supervisors will train the junior team members into using these tools; answering their questions and helping them overcome any issues. The Supervisors will request the negotiator/planner and assistant planner to leverage the tools and platforms when and if needed.
• Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution,
• Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.