Responsibilities

• Develop integrated media strategies and plans – translating brand and media objectives into holistic media strategies across Linear TV, CTV/Streaming, Digital, Social, OOH, and other emerging channels
• Contribute to cross-channel budget strategy and allocation – recommending how investment should be distributed across channels, audiences, partners and key moments based on strategic priorities and business objectives
• Support and contribute to client-facing strategic communication – present media strategies, recommendations, performance insights and investment rationale to clients and senior stakeholders
• Identify cultural and marketplace opportunities – evaluate major sports, entertainment, cultural and tentpole moments to identify opportunities that strengthen brand relevance and reach priority audiences
• Turn data into actionable strategy – analyze audience, competitive, marketplace, brand and campaign data to uncover insights and translate them into clear recommendations
• Drive innovation and experimentation in media plans – identify new platforms, partnerships, targeting approaches, sponsorships, measurement solutions and emerging media opportunities for testing and potential scale
• Have an intimate knowledge of the client’s brand and product details
• Integration
• Partner with media investment, analytics and creative teams – collaborate closely with multiple teams to translate overarching strategy into executable and measurable media plans while maintaining alignment with broader brand strategy
• Manage workflow and ensure process procedures are followed and manage expectations accordingly

Requirements

• 4-6 years of experience in Media Strategy or Planning
• 1+ years mentoring and developing staff
• High level proficiency and knowledge of Microsoft Office products
• Knowledge of common planning and measurement tools (NMI, MRI, Comscore, EDO, VideoAmp)
• Proven ability to drive projects from start to finish
• Excellent written and verbal communication skills
• Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports and managers
• Excellent time management skills and ability to follow through
• Extremely detail-oriented and precise
• Proven ability to maintain strong internal, external, and client relationships

Preferred

• OPTIONAL: Travel Requirements: Occasionally attend offsite meetings (in orange county) with travel throughout the assigned area. Travel 10-25% of the time.

Benefits

• highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.