Responsibilities

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Assist with planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling and establishing benchmarks for control
• Client Budgets: Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
• Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
• Support strategic solutions, audience outcomes, and senior brand experience team members in developing holistic paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting).
• Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
• Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs.
• Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs).
• Craft POVs on key category, competitive, client, and media opportunities.