Responsibilities

• Ownership of the hands-on-keyboard work for audience segment creation and sending to partners within technology platforms
• Creation of audience segments utilizing a collection of 1st, 2nd, and 3rd party data within audience-based technology
• Collaboration with internal Publicis parties to ensure the audience flow is properly completed
• Assistance in various parts of the data QA process
• Full tracking of audience creation, sends, and final partner counts
• Act as a subject matter expert on PMX Lift proprietary technology, showcasing the ability to work efficiently with the technology and partner with internal stakeholders on necessary QAing of data and tech flows
• Track and enforce timely audience activation flows by ensuring all parties are meeting deadlines and providing required deliverables, leading summary emails, and any/all additional necessary communication formats
• Develop and maintain relationships between PMX Lift and external data providers, ensuring audience language remains consistent and unified through written communication
• Ownership of internal workflows for audience creation, distribution, and QA
• Provide recommendations of optimizations of historical processes, inclusive of the implementation of AI

Requirements

• Bachelor’s degree
• 4+ years of experience in media planning/buying within increasing level of responsibility within an agency or media company, and/or execution of audience segmentation work
• Hands-on-keyboard experience working with 1st, 2nd, and 3rd party data for use in audience segmentation and activation across TV and/or digital channels
• Familiarity with Addressable TV and CTV channels a plus. Experience preferred with planning and/or buying with Advanced TV platforms (examples including Ampersand, Dish, DirecTV, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
• Proficiency with Microsoft office suite

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.