Senior Marketing Analyst

Hermosa Beach, CA (Hybrid)

$140K/yr – $155K/yrSenior Level7+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive key initiatives across responsibilities to deliver core workstreams.

Job Description

Our Company

Strand Marketing is a boutique digital marketing consultancy specializing in strategic client services and performance-based affiliate media buying. Founded seven years ago, Strand has partnered with both Fortune 500 brands and fast-growing startups, delivering measurable growth through expertise in media strategy, marketing operations, and the consumer journey. As we continue to scale, we are looking to expand our team with talented individuals who can support our growing portfolio of performance marketing clients. Indeed, over the last 4 years we have consistently been in the Inc 5000 fastest growing companies list.

The Role

:We are seeking an experienced Sr. Marketing Data Analyst to drive performance analysis, data integrity, and actionable insights across our marketing channels. This role plays a critical part in ensuring marketing investments are data-driven, optimized, and aligned to business outcomes

.
What You’ll D

o:Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportuniti
esReconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverabl
esBuild and maintain dashboards and automated reporting tools to improve visibility and decision-maki
ngDevelop forecasting models and ROI analyses to guide strategic investment decisio
nsPartner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insigh
tsTranslate complex data into clear, compelling narratives for stakeholders, including leadership and clien
tsIdentify and implement automation and process improvements to increase efficiency and reduce manual wo

rk
In this role, success mea

ns:Marketing decisions are consistently backed by accurate, timely, and actionable d
ataCampaign performance improves through clear optimization insights and strategic recommendati
onsReporting is reliable, scalable, and easily understood by both internal teams and clie
ntsData processes are streamlined, reducing manual effort and increasing operational efficie
ncyStakeholders trust and rely on your insights to guide business and client decisi
onsComplex data is translated into clear, compelling narratives that help stakeholders quickly understand performance trends, risks, opportunities, and recommended acti

ons
What We’re Looking

For:7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display chan
nelsStrong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and
ROITechnical Experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or sim
ilarWorking knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analyt
ics)Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or sim
ilarProven ability to turn complex data into clear, actionable insi
ghtsExperience with forecasting, profitability modeling, and performance optimization strate
giesStrong communication skills with the ability to present insights to both technical and non-technical audie
ncesA process-oriented mindset with experience improving workflows and implementing automa

tion
Why Join St

rand:Opportunity to work on high-impact performance marketing initiatives across a diverse client port
folioCollaborative, fast-paced environment with strong cross-functional partne
rshipHigh ownership and visibility into business-critical deci
sionsExposure to both strategic and technical aspects of marketing anal

ytics
Hybrid Work Envir

onmentThis role is required to be in person at our beautiful, fully stocked Hermosa Beach location Tuesday–Thursday each

week.
Your B

enefitsCompetitive Pay + bonus (paid January an
d July)401K with 4% compan
y matchComprehensive medical, dental & vision
packageWFH Mondays and WFH + Half Day Fridays a
ll yearMonthly home office and lifestyle reimbu
rsementMonthly happy hours, team building events, and volunteer opport
unitiesFun, energizing and fast-paced work envi

ronment

Strand Marketing

Ranked as one of the fastest growing companies in the US on the prestigious #Inc5000 list, Strand is a lifecycle marketing agency specializing in:Increasing customer acquisition and growing revenue through partnership marketing efforts, and crafting highly effective retention strategies that optimize engagement and build brand loyalty.We drive exceptional results for brands seeking innovative ways to grow and succeed in the post-cookies by connecting them to new, targeted audiences outside of the realms of Google, Facebook, andAmazon.How do we do it?We have a comprehensive understanding of the buyer journey/customer lifecycle and provide end-to-end integrated marketing strategies that optimize every step of that journey.Acquire CustomersWe work with direct-to-consumer brands (like yours!) who are looking to drive digital memberships, subscriptions, purchases, or leads by leveraging the power of partnership marketing. Unlike traditional digital marketing, partnership marketing uses affiliate publishers to promote your products. You only pay a commission when you receive an order from a partner advertisement, which means you’re only paying for real, measurable results.Maintain Brand IntegrityWe help target, vet, and manage quality publishers who can ensure the integrity of your brand and expand your reach to new audiences. Our full-service, white glove approach to customer service sets us apart and lets us act as an extension of your team.Reduce Churn & Boost LTVStrand doesn’t just help you acquire customers; we help you keep them. By optimizing every touch point and user experience in the buyer journey, we can ensure that your customers are engaged and able to easily navigate your process. This results in increased renewals, winbacks, and lifetime values – in short, loyal customers who keep your business going strong.Get Ready for Real ResultsLet us help your business rise above today’s digital media challenges and unlock your growth potential.

Founded in 2019

Hermosa Beach, California, USA

41 employees (12 in marketing)

www.strandmc.com