Responsibilities

• Conducting primary and secondary research — including customer, market, and competitive analysis — and gathering insights to identify unmet needs and new market opportunities
• Becoming a subject matter expert on our business customers through customer interviews and Follow Me Homes, sales calls and feedback, and accountant feedback
• Supporting the development and refresh of the Ideal Customer Profile (ICP) and positioning/messaging frameworks, grounded in data and customer insights
• Keeping a pulse on the competitive landscape and market trends, staying up to date on how new technologies and go-to-market strategies are shaping the industry
• Synthesizing qualitative and quantitative data — voice of the customer, sales feedback, product usage, competitive dynamics, and market landscape — into product and go-to-market strategies with differentiated value propositions, reasons to believe, and proof points
• Supporting the refinement of customer segments and market sizing, and developing business cases in partnership with Product Management, Finance, Analytics, and Sales
• Contributing to pricing and packaging strategy based on customer and competitive insights as well as business growth targets
• Conducting product-market fit analysis to assess how well current offerings and value propositions resonate with customers, and identifying gaps and opportunities to strengthen fit
• Coordinating with the customer research team to scope and develop research briefs
• Setting success metrics, monitoring against milestones, and providing data-driven recommendations

Requirements

• Must be enrolled in an MBA degree-seeking program throughout the duration of the internship
• Professional experience in strategy, marketing, or product management preferred (typically 3–5 years)
• Demonstrated leadership and track record of delivering results
• Ability to think strategically and leverage strong analytical skills, including on ambiguous or complex issues
• Ability to translate customer insight and business strategy into great execution
• Strong ability to collaborate cross-functionally, build enduring partnerships, and lead and influence without direct authority
• Outstanding verbal, written, visual/presentation, and interpersonal communication skills; an effective communicator at all levels
• Self-directed and self-motivated; takes complete ownership of the work and its outcome
• Track record of making principled, data-based business recommendations balanced with sound judgment
• Strong project management skills and attention to detail

Preferred

• Interest in fintech (payments, lending, or money movement) and marketing to business customers is a plus