Student Assistant- Marketing & Communications

Responsibilities

• Capture photographs, interviews, and short-form video at student activities, campus events, and other university programs.
• Edit photos and short-form videos and write concise, audience-appropriate captions and social copy that reflect SFBU’s brand voice.
• Organize, label, and upload content assets so they can be reviewed and reused across university channels.
• Work with the supervisor to prepare, schedule, and post approved content through Hootsuite as needed.
• Follow university guidance related to brand standards, accessibility, privacy, content permissions, and appropriate representation of students and community members.
• Monitor social media and content trends and share relevant ideas with the Communications and Marketing team.
• Support the Events and Marketing Specialist with event preparation, setup, guest engagement, tabling, signage, promotional materials, and breakdown.
• Capture event-day content and help identify student, faculty, staff, and community stories that may be featured across SFBU channels.
• Assist with event promotion and follow-up content, including drafting social posts, preparing basic digital assets, and organizing event photos and video.
• Represent SFBU in a welcoming, professional, and inclusive manner when interacting with students, employees, partners, and visitors.

Requirements

• Must be a full-time student at San Francisco Bay University.
• High school diploma or equivalent.
• Must have completed at least one full semester at SFBU.
• Experience creating social media content through employment, coursework, student organizations, volunteer activities, or personal projects.
• Interest in marketing, communications, social media, photography, video, storytelling, events, or related work.
• Ability to capture clear, engaging photo and video content using a smartphone.
• Strong writing, editing, interpersonal, organizational, and time-management skills.
• Familiarity with major social platforms such as Instagram, TikTok, LinkedIn, YouTube, and Facebook.
• Ability to follow brand, privacy, accessibility, and content-approval guidelines.
• Dependable, punctual, detail-oriented, receptive to feedback, and comfortable working both independently and collaboratively.

Preferred

• Basic familiarity with content-creation tools such as Canva, CapCut, Adobe Creative Cloud, or similar platforms is preferred.
• Familiarity with Hootsuite or another social media management platform is preferred; training will be provided as needed.