Responsibilities

• P&L ownership, oversight, and engagement for overall brand success.
• Own the positioning, identity, and tone of voice for multiple brands across all B2B and B2C channels — shaping and maintaining compelling brand stories.
• Develop and implement market introduction plans, messaging, and brand launch, relaunch, and refresh initiatives.
• Champion brand visibility across markets and internal teams.
• Partner with Sales to support territory growth and assist in advancing or closing key opportunities.
• Actively participate in dealer visits, trainings, demos, and promotional efforts — both in person and virtually.
• Provide competitive insights, product positioning, and deal & promotional enabling tools.
• Identify high-potential dealer opportunities, drive growth, and help close business.
• Conduct ongoing research with educators, dealers, and end-users to inform strategy and messaging.
• Lead school bid processes, rental program strategies, and other education-market initiatives.

Requirements

• Bachelor’s degree in business or marketing
• Must have bowed string instrument experience
• 8-12 years of Experience: Product or brand management, strong organizational and communication skills, plus a background in strings performance or pedagogy.
• Strong analytical and problem-solving skills
• Travel up to 35 -50% to home office if not located in the E. Northport area.
• Base plus incentive