Responsibilities

• Identify local consumer, shopper, category and market insights and leverage them to inform strategic decision making, guide local brand building and support customer engagements
• Become a trusted strategic partner to US leadership team by bringing the voice of the consumer & shopper to the table. Lead key strategic projects that support top business priorities for the US President and Leadership Team
• Ensure that the voice of the US shopper and local channel / customer nuances are reflected in global research and strategic efforts
• Conduct US-driven primary research that enables successful market approach for all US brands (e.g. shelf tests)
• Closely follow local trend evolution and provide input to the local and global marketing teams to inform innovation, brand and communication choices. Support local annual planning cycle with category and shopper dynamics.
• Provide local analytics and reporting to the US and global teams using Wella Co’s suite of tools and secondary data sources
• Work closely with cross-functional partners at all levels to ensure insights are embedded throughout the decision-making process
• Support sales team in the key customer pitches and ad-hoc projects as needed

Requirements

• A bachelor’s degree in marketing, market research, communications, economics, business, or related fields (required)
• 4+ years of experience in consumer insights, strategy/consulting, market research or a similar field. CPG or beauty experience preferred but not required.
• Strategic thinking capabilities with demonstrated record of bringing a “strategy” to life.
• Excellent communication skills; ability to make complex issues simple for a range of audiences and seniorities.
• Strong analytical skills and a love for data and problem solving; proficiency in MS Excel
• Strong project management and prioritization skills
• Some knowledge of data providers (Nielsen, NPD, Numerator etc.) and market research techniques (including modern AI-led tools) preferred but not required.

Preferred

• Some knowledge of data providers (Nielsen, NPD, Numerator etc.) and market research techniques (including modern AI-led tools) preferred but not required.

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)