Responsibilities

• Lead patient and physician market research strategy, including ATU, PET, voice-of-customer research, segmentation, persona development, and other qualitative and quantitative research; manage external research partners and ensure high-quality execution.
• Develop and manage an integrated IVS market insights and learning agenda by identifying critical business questions and knowledge gaps, prioritizing research initiatives, and aligning insights investments with key business priorities.
• Synthesize patient, physician, competitive, clinical, market, and technology insights across multiple sources to identify emerging trends, unmet needs, growth opportunities, and strategic implications; translate findings into actionable recommendations for positioning, market development, commercialization, and future portfolio decisions.
• Develop clinical marketing strategies and partner with Clinical and Medical Affairs to translate scientific evidence, clinical data, and customer insights into compelling positioning, messaging, education, and marketing strategies.
• Support upstream marketing, product development, and portfolio strategy through opportunity assessments, voice-of-customer research, market and competitive analysis, product positioning, and identification of unmet customer needs; contribute customer and market insights to cross-functional product development teams as appropriate.
• Support downstream commercialization of the existing and future IVS portfolio by applying market and customer insights to positioning, messaging, launch planning, market development, patient conversion, and integrated marketing strategies.
• Design and execute physician and KOL insight-generation activities, including advisory boards and other qualitative research, and translate findings into actionable marketing, clinical, commercial, and portfolio recommendations.
• Partner cross-functionally with Sales, Clinical, Medical Affairs, R&D, Digital, upstream and downstream Marketing, and global partners to align strategic priorities, communicate insights, influence decision-making, and ensure insights are effectively applied across the business. Manage external agencies, market research vendors, and strategic partners as appropriate to deliver high-quality work on time and within budget.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Healthcare, or a related field.
• Minimum of 5 years of relevant professional experience in marketing, market research, strategy, technology commercialization, scientific or clinical research, product development, healthcare, medical devices, life sciences, or a related field; or an equivalent combination of education and relevant experience.
• Demonstrated ability to synthesize complex customer, market, scientific, or business information and translate insights into actionable strategies and recommendations.
• Strong strategic thinking, analytical, communication, presentation, and project management skills.
• Demonstrated ability to collaborate effectively and influence across functions within a matrixed organization.

Preferred

• Advanced degree such as an MBA, MS, PhD, or equivalent in Business, Marketing, Life Sciences, Engineering, Healthcare, or a related discipline.
• Experience in medical devices, healthcare, biotechnology, pharmaceuticals, life sciences, or another regulated industry.
• Experience in strategic marketing, market research, technology commercialization, market development, or product strategy.
• Experience with physician and patient research, segmentation, persona development, voice-of-customer research, or customer journey mapping.
• Experience supporting upstream or downstream marketing activities, including opportunity assessment, product positioning, commercialization, or product launches.
• Experience translating scientific or clinical evidence into commercially relevant insights and strategies.
• Experience with digital marketing, advanced analytics, artificial intelligence, or emerging marketing technologies.
• Demonstrated ability to influence cross-functional stakeholders without direct authority.