Responsibilities

• 0→1 Market Research: Own primary and secondary research for new vertical or geography entries — buyer persona development, sourcing behavior mapping, competitive landscape, pricing benchmarks. Synthesize into a clear 'enter / don\'t enter' recommendation with supporting data
• GTM Action Planning: Translate research findings directly into GTM playbooks — define the target buyer segment, acquisition channel mix, messaging angle, and supplier requirements needed to win in each vertical. Research that doesn\'t produce an action plan is incomplete
• Buyer Funnel Analytics: Track and analyze the full US buyer funnel: registration → first search → first RFQ → first order. Identify conversion drop-off points, quantify GMV leakage, and recommend specific interventions
• Campaign & Channel Analysis: Measure performance of buyer acquisition campaigns (paid search, LinkedIn, trade events) — build attribution models, surface what\'s working by vertical and buyer type, and make reallocation recommendations
• Competitive Intelligence: Build and maintain a living competitive tracker: Amazon Business, Faire, Global Sources, vertical-specific platforms — pricing, buyer experience, supplier depth, and differentiation opportunities for Alibaba.com

Requirements

• 0→1 Experience: Must demonstrate at least one example of taking a market research project or GTM initiative from a blank page to a launched, measurable outcome — in a startup, consulting engagement, or internal new initiative context
• Research → Action Track Record: Consulting, investment research, or in-house strategy experience where insights were directly operationalized — not just delivered in a deck. Show us the output and what changed because of your work
• Analytics Depth: SQL proficiency required — tested in interview. Tableau, Looker, or equivalent dashboard experience. Python (pandas) is a plus, knowing how to complete tasks with AI is more important
• B2B or Trade Exposure: Experience analyzing B2B buyer behavior, supply chains, import/export economics, or cross-border commerce is strongly preferred — retail buying, sourcing, or marketplace roles count
• Education: Bachelor\'s in Economics, Statistics, Business, or a quantitative field. 5+ years of experience. MBA a plus but not required.

Preferred

• MBA a plus but not required.
• Python (pandas) is a plus.
• B2B or Trade Exposure strongly preferred — retail buying, sourcing, or marketplace roles count.