Strategy Director, E-Commerce at Equator Design | Chicago, IL | $140K/yr – $150K/yr

Strategy Director, E-Commerce

Chicago, IL (Remote)

$140K/yr – $150K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Lead ecommerce content strategy and optimization for brands across Amazon, Walmart, Target, and DTC, turning data into action to drive content performance and revenue.

Own cross-functional ecommerce content strategy and roadmaps.
Must-have: 5–8 years in ecommerce content strategy or related field.
Standout: Hands-on experience with major retailer platforms and content tools like Helium 10 or Salsify.

Job Description

Responsibilities

Serve as a strategic partner to client teams—turning business goals into actionable eCommerce content strategies
Lead digital shelf and SEO-driven content strategy across key retailers and DTC platforms
Build frameworks that define what “best-in-class” looks like across PDPs and brand storefronts
Translate data and insights into performance-boosting content strategies and roadmaps
Lead client presentations and work sessions to align on strategy and measure progress
Guide copy and creative teams with content best practices across Amazon, Walmart, Target, and other retailers
Audit content regularly to identify opportunities for optimization or syndication
Recommend content variations and enhancements tailored to platform algorithms, requirements, capabilities and shopper behavior
Stay ahead of algorithm changes, retailer updates, and eCommerce trends
Partner with insights teams to analyze content health, SEO performance, and retail KPIs

Requirements

5–8 years of eCommerce experience in content strategy, digital shelf optimization, or performance marketing
Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools
Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar
Experience translating insights into action—from audits to optimization roadmaps
Strong communicator and presenter who can simplify the complex and align stakeholders
Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams
Understanding of retailer and google algorithms
Expertise in industry best practices and a proactive approach to incorporating new techniques and tools into content strategies
Experience developing omnichannel comms plans that include ecommerce and retail conversion
Strong understanding of major retail media platforms - Amazon and Walmart

Benefits

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

Equator Design

2.7 Glassdoor

Equator, a division of Marks and part of the Propelis Group, is a global packaging design agency, delivering strategy to shelf without compromise. We create powerful brands that get noticed and chosen.

Founded in 1997

Manchester, England, GBR

302 employees (143 in marketing)

www.equator-design.com

38% recommend to a friend

37% CEO approval