Responsibilities

• Lead the strategic direction with internal and external teams in relation to our clients' brand development and marketing approach
• Be a key voice pushing our teams in evolutionary thinking surrounding client brands and culture
• Champion innovation as a brand-building platform internally and for with our clients
• Develop research processes and data collection algorithms that lead to the logical or illogical insights needed to reach relevant brand value
• Analyze a wealth of data points to uncover succinct human truths and predictive behavioral patterns
• Use insights from behavioral economics and related fields to influence products, services, and campaigns
• Design, conduct, and analyze experiments to determine the most impactful strategies and marketing campaigns
• Strategically apply findings of human decision-making to all aspects of our work
• Manage research relationships and collaborations with numerous external research and academic groups
• Conduct behavioral diagnosis to serve as a focal point for brand partnerships
• Teach and explain scientific research to clients and ensure behavioral science theory is adopted by them
• Mentor strategists and researchers, building a sustainable and growing culture across these teams

Requirements

• 10+ years experience in Strategy positions in creative agency environments
• Exceptional writing skills and conceptual thinking, with a knack for great storytelling
• Inspirational project management and leadership skills
• Track record of successful new business wins
• Proven ability to design consumer research exercises and manage large data analysis operations
• Record of applying your research skills to create product and business impact
• Understanding of behavioral economics cognitive process including heuristics and biases, cognitive motivations including explicit and implicit motivational territories
• History of leveraging audience segmentation to build customer strategies
• Strong analytical thinking with exceptional research abilities
• Deep knowledge of media-centric tools such as Comscore, MRI, Google Analytics, as well as social listening and predictive platforms like Crimson Hexagon, Brandwatch, etc
• Experience with traditional qualitative and quantitative marketing research techniques
• Exemplary work ethic, excellent organization and superb communication skills

Benefits

• Competitive insurance coverage, inclusive of medical, dental, and vision
• 401k Retirement with 3% employer matching
• Open PTO Policy
• 2 weeks Work From Anywhere (WFA)
• 13 weeks paid Maternity and Paternity leave
• Pet-Friendly Office
• Yearly Creative Stipend
• Snacks, Meals and Drinks
• No Time Tracking!