Responsibilities

• Own day-to-day SEM management: daily search term reviews, negative keyword management, bid and budget optimization, and delivery pacing across active campaigns
• Build and launch paid campaigns across platforms (search, social, display), including ad setup and QA
• Monitor campaign performance and flag anomalies or delivery issues, implementing approved changes with speed and accuracy
• Maintain campaign checklists and optimization logs to ensure accountability and continuity
• Work closely with the Paid Media Manager to ensure alignment on priorities, deadlines, and client standards
• Track spend pacing against flight dates and budget caps across all active campaigns, flagging under- or over-delivery
• Actively monitor platform updates, algorithm changes, policy shifts, and new ad formats across active platforms, and bring relevant opportunities or risks to the team proactively
• Pull and organize platform data to support weekly, monthly and quarterly reporting
• Maintain accuracy and consistency in data pulls across Google Ads, Meta, LinkedIn, and other active platforms
• Identify patterns in performance data and surface optimizations and recommendations proactively